Yesterday was a pioneering moment for the head honchos over at channel 4. Between Channel 4 and Honda, the two companies made a pioneering move to try and prevent TV watchers from switching over between shows.
The live commercial was shown at 8:10pm yesterday evening. Right in the commercial break for “Come dine with me”. The jump was filmed live over Spain and all went well. Luckily enough we didn’t have to watch the skydivers collide with the earth at high impact. Instead they managed to spell out “Honda” letter by letter in their limited time frame of 3 minutes 20 seconds.
After watching the jumpers clamber around the plane and finally jump, it was easy to see there was no editing. Although there was a pre-recorded jump from the day before in case the weather went against the jumpers.
If your wanting to watch the advert yourself to see what its all about. Then good luck finding it. It’s supposed to be available at Honda’s website. But i had no such luck finding it. I couldn’t find it on the channel 4 website either. (Maybe they aren’t really that proud of it after all). I suppose YouTube will of course end up with it. (Don’t they end up with everything?)
EDIT: Found a clip of it on the BBC website. Watch it here!
